We can hardly believe it, but Jennifer Lopez is about to launch her 20th fragrance!
J.Lo wanted to make this scent extra spectacular, especially since 20 is a huge milestone in the celebrity fragrance world, so she created a smell and name that would be representative of her brand as a whole.
"With number 20, it’s a landmark. I asked myself, ‘Who am I and what do I encompass?’ My message has always been love, whether it’s my music or my movies or whatever. It’s such a big part of who I am. We decided to call it JLove for that very reason, because it encompasses everything about me in one simple little word."
What a JLovely message!!
Retailing at $39 for 1 oz. of eau de parfum, the fruity floral citrus with a musk base will be exclusive to Kohls and hits stores in October.
And while the juice sounds great in words, it looks even better in the campaign pic!
We JLove it!!
[Image via JLove.]