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Jennifer Lopez Knows You’ll JLove Her 20th Fragrance!

| Filed under: Jennifer LopezAd CampaignsFragranz!

Jennifer Lopez is getting ready to launch a new fragrance!

We can hardly believe it, but Jennifer Lopez is about to launch her 20th fragrance!

J.Lo wanted to make this scent extra spectacular, especially since 20 is a huge milestone in the celebrity fragrance world, so she created a smell and name that would be representative of her brand as a whole.

The seksi singer explained:

"With number 20, it’s a landmark. I asked myself, ‘Who am I and what do I encompass?’ My message has always been love, whether it’s my music or my movies or whatever. It’s such a big part of who I am. We decided to call it JLove for that very reason, because it encompasses everything about me in one simple little word."

What a JLovely message!!

Retailing at $39 for 1 oz. of eau de parfum, the fruity floral citrus with a musk base will be exclusive to Kohls and hits stores in October.

And while the juice sounds great in words, it looks even better in the campaign pic!

As you can see above, Jenny was photographed by Mario Testino wearing a luxurious white fur with the leopard-embellished flacon front and center.

We JLove it!!

[Image via JLove.]

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5 comments to “Jennifer Lopez Knows You’ll JLove Her 20th Fragrance!”

  1. silly says – reply to this


    doesn't JLove already refer to Jennifer Love Hewitt?

  2. coconut says – reply to this


    Doesn't even look like her really. Are they trying to make her Eva Mendez

  3. 3

    Why do we need 20 fragrances from her? Even Elizabeth Taylor did not have that many.

  4. MichJB says – reply to this


    So the other nineteen versions of stink juice didn't represent J-Lo as a whole? Keep on trying - she may eventually find one that will sell in places other than the bargain bin.

  5. 5

    its so we cant smell the stench from her greed ..