Demi can werk!!
[Image via WENN.]
Emma Watson is so perfect it hurts.
In addition to being the kind of pretty that just makes you want to buy all the world's beauty products, the actress has teamed up with Eco-Change and Green Carpet Challenge founder Livia Firth (Colin Firth's wife!) to promote ethically-made, glamorous clothing.
In the latest issue of Net-A-Porter's The Edit, Emma models sustainable designs from Christopher Kane, Victoria Beckham, Erdem, Roland Mouret and Burberry, proving that fashion can be jaw-droppingly gorgeous and be made under fair conditions.
"I’ve always had this huge problem. I would love to wear garments that are ethically sourced, but there aren’t enough options for me to be able to do that realistically. [Partnering with Livia] just seemed like it was something I had to do, something I’d been waiting for. Livia’s created a lobbying body to put pressure on governments and corporations to encourage them to have [ethical responsibility] as their baseline. It’s quite awesome."
The 23-year-old is actually really passionate about making ethical clothes, and even did a capsule collection with Alberta Ferretti called Pure Threads, and three collections with People Tree, a Fairtrade brand.
"Maybe there would be fewer problems if we were really conscious of where and how things were made. We don’t support slave labor in this country, so we shouldn’t support those conditions in other countries. I can’t wrap my head around why ethical clothing is a speciality and not a base standard. Why is it special to have something you know wasn’t made under terrible conditions by a 12-year-old girl for 20 pence an hour? It’s hard to talk about this stuff without sounding preachy."
Not preachy, passionate!
It wasn't always so easy for Emma to get her hands on fabby clothes. She recalled:
"They just didn’t design stuff for 11-year-olds. There’s some stuff I think, ‘I never should have worn that!’"
Still, she remembers her outfit at the Harry Potter and the Sorcerer's Stone premiere in 2001 fondly, saying:
"It was a long, denim Kenzo dress, and these crazy fake-python boots. I loved it! You wouldn’t expect an 11-year-old girl to wear that. But I’ve always been adventurous."
Even with over 10 years in the game, Emma isn't a huge fan of the red carpet.
"Getting ready for an event can feel like a lot of pressure. You have to consider, ‘Will people see up my skirt? If a flash goes off, can you see through this?’ So I’ll do a test sitting, a test standing…It’s nerve-wracking. People really scrutinize. On the red carpet, I’m usually in so much discomfort – my shoes are uncomfortable, I can’t breathe in the dress. I don’t compromise like that in my everyday style."
Ch-ch-check out all the ethically-made, red carpet-worthy gowns in the gallery (below)!
[Image via Bjorn Iooss/The Edit]
Tags: alberta ferretti, burberry, christopher kane, colin firth, cover shot, eco change, emma watson, erdem, fashion smashion, green carpet challenge, livia firth, net a porter, pure threads, roland mouret, spread 'em, the edit, victoria beckham