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Demi Lovato Nails It With The New Black

| Filed under: Demi LovatoBusiness BlitzNails

Demi Lovato dips her tips into the nail polish business with The New Black!

Another great excuse to buy more nail polish! Like you needed one!

Demi Lovato is not only judging on The X-Factor, defending bestie Miley Cyrus, and guest-starring on Glee, she's also gearing up to release her own nail polish collection!

The triple-threat has partnered up with The New Black to release three three-piece kits and two five-piece kits that will retail for $14 and $22, respectively, and will officially be available at Ulta stores in November.

Demi's nails have been getting pampered by The New Black for the past year, and the 20-year-old has shared some of her fave nail art with her fans on Instagram, so it made perfect sense for the two to join forces.

Regarding the collaboration, Demi said:

“I love all the products that I have created because I think they embody all the qualities of a strong woman. It is fun to be able to create your own look down to your nails. I’m a perfectionist when it comes to my nails, although you can’t always tell. I want to put something cool on my nails that expresses who I am and what I’m feeling. If you have badass nails, you are going to show them on Twitter. When I have cool, awesome nails, I want everyone to see.”

Now all the Lovatics can have "cool, awesome" nails, too, and be even MORE like their idol!

Check out some of Demi's best nail art in the gallery (below)!

[Image via Axelle Woussen/BauerGriffinOnline & Demi Lovato Instagram (insert).]

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3 comments to “Demi Lovato Nails It With The New Black”

  1. 1

    I guess that is OK for people who get their nails done on a regular basis. Being retired I only get a mani about every 5 weeks and since I spend a lot of time on the computer, I do not get polish, even clear, cause polish chips too soon and clear turns yellow.

  2. LD says – reply to this


    Re: teeter totter – You don't have to go get your nails done on a regular basis. I have had a manicure in years but am obsessed with fun nail polish and do it myself. I spend a lot of time at my regular job on the computer and I also show jump horses but my nails do not chip often and never turn yellow. Make sure you are using good quality products! Personally, I love OPI & Essie because I find they don't need a ton of coats and last a long time. I sometimes use OPI sticky because it helps polish stay put longer. Then top with a GOOD (not cheap) clear coat and voila nails for at least 7-10 days for me regardless of my activities. And for the designs I like to play around with line design using scotch tape (cheap and we all have it) and/or rhinestones from hobby lobby (again I like inexpensive fun stuff).

  3. Lizzie23 says – reply to this


    Oh my goshhh yaaaayyyy!!!! Love herr shes so pretttyyy cant wait to buy it.!