A few weeks ago, M.I.A. revealed that her Versace collection will be out this month, but she didn’t divulge many details about the collaboration.
Fortunately, as the line's October 16th release date approaches, we're getting more and more info!!
The fashion house has confirmed that the musician will be unveiling 19 different pieces, specifying that the items will be for both men and women. The garments were inspired by counterfeit Versace items and have been mixed with “graphic prints” and “street energy”.
We knew when she flashed that “Bootleg Versace” folder on her computer screen last year that we'd be seeing something edgy!
Naturally, Donatella Versace is extra excited for the new Versus apparel, saying:
“I adore the energy of the street, so when M.I.A. proposed to expose the issue of counterfeit Versace pieces by creating a collaboration inspired by these items, I thought it was an incredible idea. The collection represents all that I love of the new Versus Versace: it’s fast, it’s noisy, it’s brazen and it blends the world of music with that of fashion. I can’t wait to see it worn.”
M.I.A. explains the theory behind the line as:
“The theme of counterfeits, of those that produce and sell them has always been part of the culture of M.I.A. When I was contacted by Versace, it seemed a great idea to invert the circle. Versace’s designs have always been copied, now it’s Versace that copies the copies, so those that copy must copy the copies. So this will continue.”
The line will come with an accompanying M.I.A. GIF campaign shot by Jamie Martinez, which sounds like the most brilliant thing ever.
Mark your calendars!
Tags: bootleg, collaboration, collection, counterfeit, details, donatella versace, fashion, gifs, m.i.a., release date, versace, versus