According to people who research these sorts of things, the color blue is associated with confidence and faithfulness, which may be why the art direction for the new Lady Dior ad is so heavy on the hue.
It's a subliminal tactic to get you to remain faithful to, and have confidence in, the Christian Dior brand!
Of course, we're sure Marion Cotillard's presence helps a little, too.
The actress looks quite strong and self-assured in the Tim Walker-lensed image, posing in a cobalt blue Dior Resort shift with the classic Lady Dior handbag hanging from her wrist.
A splatter of blue paint on the wall next to her reinforces the whole color theme they have going on.
It's not a bad ad, but there sure is a lot of empty space towards the left, which seems kind of pointless.
Anyway, get a closer look in the gallery (below)!
[Image via Tim Walker/Christian Dior]
Tags: ad campaigns, christian dior, fashion smashion, lady dior, lady dior ads, marion cotillard, purses, tim walker