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Jay Z Planning A Golden Launch At Barneys For His First Fragrance!

| Filed under: JAY-ZNew YorkHolidazeBarneysAd CampaignsFragranz!

Jay Z is finally launching his first fragrance, Gold Jay Z -- find out how you can get your paws on it HERE!

When Jay Z does something, he does it big, and the release of his first men's fragrance will be no different!

The scent, dubbed Gold Jay Z, will debut at Barneys New York on November 20th, so it seems like the highly critiqued partnership between the rapper and department store is still going strong.

Following the initial launch, the eau de Jay will be available at other department and specialty stores on November 29th, which also happens to be Black Friday.

President of Parlux Ltd and executive vice president of Perfumania Inc. Donald J. Loftus explained the marketing strategy as follows:

"We are going to make a big noise. For the 30 days before Christmas, it will be impossible not to know he has a fragrance."

Sounds scent-sational, LOLz!

Because Jay "stressed that he didn’t want to do what had been done before", ads will be centered on the web rather than in magazines. Promotional images will also be scattered on billboards, bus shelters, and mall displays throughout the country.

The new golden juice will retail $39 for 30 ml., $55 for 50 ml., and $70 for 90 ml., but if that doesn't tickle your fancy there will also be aftershave, deodorant, and shower gel.

Be sure to look out for the interactive displays at Macy’s — they’ll apparently turn passerby on the street into golden avatars!

We wonder how Gold Jay Z will compete with wifey Beyonce's best-selling fragrances???

[Image via Courtesy Photo/WENN.]

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14 comments to “Jay Z Planning A Golden Launch At Barneys For His First Fragrance!”

  1. i-llbuytwo says – reply to this


    hey wait a minute. If barneys is so "racist" why are they partnering with a black man to begin with? Is it because the witch hunters are full of abominable shit? Just like they were in 1620?
    I'll buy 3. Fuck the witch hunters.

  2. 2

    I bet it smells like pee.

  3. 3

    Only stupid people would buy this crap.

  4. 4

    What's it going to smell like, drug-dealing ghetto rat?

  5. 5


  6. GrowUpIts2013 says – reply to this


    Why are some of y'all assholes so racist? He is making money just like the rest of you should be doing. STFU! And don't open this article if your gonna be negative. Jealous ass bitches..

  7. 7

    Jay-Z must be the ugliest muthafugga on the planet. Close your mouth for god's sake.

  8. Hannibal Lecter says – reply to this


    I'll never buy it, even if it contained gray amber and I was making the collection of great perfumes.

  9. Mr Vreeland says – reply to this


    He is truly one ugly Mother F*ckin freak
    Why would anyone want to emulate anything about him
    From the way he dresses, to the way he looks, to the way he smells
    I would be guessing the fragrance would be a combo of Vaseline Fried Chicken, and Piss
    And shame on Barney's for having allowed themselves to be blackmailed into carrying his line

  10. Marcus says – reply to this


    Will black people be allowed to buy this perfume or will they need a credit check first?

  11. 11

    Just hope we don't have to see pop-up ads on your site, I have already had to close two pops for Britney's perfume.

  12. MizzBooBoo says – reply to this


    Re: shaygirl1309 – kinda like ur upper lip :)

  13. MizzBooBoo says – reply to this


    Re: 70s RUMP RANGER HOMo – no racists are allowed to have this.. nothing can over up the stench of the piece of shit u already are :)

  14. DoMeWrong says – reply to this


    Re: Mr Vreeland – i mean look at how successfull he is.. obviously what u are trying to say has no point because his success speaks for itself. he wouldnt be worth half a billion dollars if no one was interested.. how much are u worth? minimum wage? HAHAHAHA