When Jay Z does something, he does it big, and the release of his first men's fragrance will be no different!
The scent, dubbed Gold Jay Z, will debut at Barneys New York on November 20th, so it seems like the highly critiqued partnership between the rapper and department store is still going strong.
Following the initial launch, the eau de Jay will be available at other department and specialty stores on November 29th, which also happens to be Black Friday.
President of Parlux Ltd and executive vice president of Perfumania Inc. Donald J. Loftus explained the marketing strategy as follows:
"We are going to make a big noise. For the 30 days before Christmas, it will be impossible not to know he has a fragrance."
Sounds scent-sational, LOLz!
Because Jay "stressed that he didn’t want to do what had been done before", ads will be centered on the web rather than in magazines. Promotional images will also be scattered on billboards, bus shelters, and mall displays throughout the country.
The new golden juice will retail $39 for 30 ml., $55 for 50 ml., and $70 for 90 ml., but if that doesn't tickle your fancy there will also be aftershave, deodorant, and shower gel.
Be sure to look out for the interactive displays at Macy’s — they’ll apparently turn passerby on the street into golden avatars!
We wonder how Gold Jay Z will compete with wifey Beyonce's best-selling fragrances???
[Image via Courtesy Photo/WENN.]
Tags: ad campaigns, barneys, eau de toilette, fragrance, gold jay z, holiday, jay z, launch, marketing, new york, scent