Here for this!
Erykah Badu is the new face of Givenchy, and we could not be more excited! She's the perfect choice!
And we really didn't see it coming at all, which makes it even more awesome!
Creative director of the brand Riccardo Tisci explained why he chose the beautiful songstress for his S/S 2014 campaign, shot by Mert & Marcus, saying:
“Erykah, she’s an icon—come on! She’s one of the most stylish women I’ve met in my life. She’s got such a good sense of proportion, of colors. What I want to do with my advertising campaign is spread the love. Already now it’s been three seasons that I’ve been using people that express something—they are great artists, or beautiful women, or stylish women, or models that I really believe in. It’s kind of a family portfolio.”
The designer has had Kate Moss and Amanda Seyfried in his previous campaigns.
Riccardo also addressed the issue of a lack of models of color in campaigns and runway shows. He said:
“There was a lot of talk this season in fashion. Me, I was one of the persons who ended up not being touched by this. I discovered Joan Smalls, I discovered Maria [Borges]. I discovered a lot of black girls, and I’ve been always supporting them. For me, I grew up in a family and I grew up in a culture, an education, that we all are the same.”
We can't wait to see more shots from the campaign!
[Image via Mert & Marcus/Givenchy]
Tags: ad campaigns, erykah badu, fashion smashion, givenchy, givenchy spring 2014, riccardo tisci