Behold the official ad for Mary-Kate and Ashley Olsen's first scents, Nirvana Black and Nirvana White, for their Elizabeth and James label!
And even though the name alludes to the original definition of the word — not the band — we're pretty sure that ADORABLE puppy dog will be a major boost to sales!
But he wasn't originally going to be there at all! Ashley explained:
“The original inspiration image was an old picture of two people’s imprints left on a bed. The two people are gone and you don’t know if it had been a couple or close friends or what their genders were, but to us it was about this idea of modern intimacy and that people have choices for who that person is.”
Ooh, that sounds intriguing! But a half naked woman and a cutie pie pup appeal to a larger demographic!
They made the right choice in the end!
The Elizabeth and James Nirvana White and Nirvana Black fragrances range in price from $22 – $75, and will be available at Sephora stores in January.
Perfect timing for all the gift cards you probably got for Christmas!
P.S. Think Dave Grohl might buy a bottle? LOLz!! ;)
[Image via W Magazine and Ryan/WENN (insert)]
Tags: ad campaigns, ashley olsen, elizabeth and james, fragranz!, mary kate olsen, olsen twins