His last flick may not have been a huge hit, but Jamie Campbell-Bower still has his modeling career to fall back on.
The actor stars in the S/S 2014 campaign for Burberry alongside models Malaika Firth and Mathilda Lowther, in addition to Childhood lead singer Leo Dobson.
But how can we even focus on anyone else when JCB's piercing gaze is penetrating right into our soul???
And his ability to make a baby pink wool coat look good on a dude is admirable.
He's a prince!
Check out the rest of the ads in the gallery (below)!
[Image via Burberry]