BRB, wiping our drool away.
For those of you who aren't super ecstatic about the Super Bowl next month but who always manage to muster enthusiasm for fine human flesh, this one's for you!
David Beckham is going to be starring in a steamy H&M commercial for his underwear line during the game!
Not only will viewers be able to ogle Becks' abs and buns, but they'll also have a chance to purchase the knickers right off him!
Um, sort of.
H&M is using technology by a company called Delivery Agent that develops apps allowing viewers to purchase things they see on their TV sets to give Super Bowl watchers a chance to buy stuff from the David Beckham Bodywear collection when the commercial airs.
But you can only buy pieces from the collection if you're viewing the commercial on a Samsung Smart TVs using a ShopTV shopping platform.
Otherwise, you'll just have to go online or go to the store like a regular person.
The app obviously sounds cool, but we're just looking forward to a shirtless David.
Hurray for the Super Bowl!
Tags: ad campaigns, david beckham, fashion smashion, gifs, handm, super bowl