This is so sweet!!
Dove has released all sorts of inneresting campaigns in the past, but this might be one of their most touching projects yet!
In their candid footage, the personal care brand approaches sets of British friends and asked them two questions: first, what do you think is your best body part, and second, what is your friend’s best body part.
As it turns out, the majority of women struggled to name anything positive about themselves, but when it came to their friend they had LOTS to say!!
Dove was able to point out that many ladies struggle with a positive self-image, when there actually are loads of things to love about themselves.
They want to turn this sad fact around — check it out (above)!
Then, in a corresponding photo shoot by Laura Pannack, the real women revealed the body parts their friend identified as attractive.
See those photos (below)!
Tags: ad campaigns, beauty buzz, body, body image, dove, friends, inspiration, laura pannack, photo shoot, positive, video, watch