Woah woah woah….is it just us or is Carrie Underwood giving off MAJOR Kate Moss vibes in this photo (above)??
The country cutie was just named the new brand ambassador to Almay, and judging from the behind-the-scenes photos she totally OWNS being the face of the beauty brand!
She actually wears less makeup than usual in the pics, and we’re loving the look on her!!
The singer will be joining current beauty ambassador Kate Hudson, who has been dominating Almay’s ad campaigns since 2010.
Carrie, as a self-proclaimed makeup fanatic, is SUPER excited about her new contract, and gushed:
“I believe that every woman is amazing and unique in her own way. So to me, the role of a makeup brand should be to inspire and help women enhance themselves and have fun with makeup, not transform them into something they’re not.”
Welp, by the sound of it, she’s well on her way to becoming a GREAT spokesmodel!!
Almay is equally excited to have Carrie on board, and released the following statement:
“Carrie embraces Almay’s approach to beauty and products. Despite her enormous success, she is still a real girl from Oklahoma at the core and a self-professed makeup junkie who likes to try out new makeup looks in her spare time. Almay makes it easy to play with makeup and helps women look their most beautiful, which is why we could not be more excited for her to join the brand.”
And hey, it's never a bad idea to have Fräulein Maria on your team, right??? LOLz!!
Maybe they'll release musical commercials from now on.
We'd DEF be down for that!! Ha!!
[Image via Almay.]
Tags: ad campaigns, almay, beauty buzz, behind the scenes, carrie underwood, kate hudson, makeup, makeup magic!, photos