Valentine’s Day is all about LOVE!
And the British cosmetics company Lush aims to use the romantic holiday to show their support for gay rights and love equality through their thoughtful Valentine’s Day campaign.
The campaign is called “We Believe In Love”, and dayum right we support it!!
But as one might guess, anti-gay legislation in Russia prohibits the Russian branches of Lush from participating. UGH!!
However, the company is returning the snub by organizing an LGBT festival outside the Russian embassy in London on V-Day.
Lush’s head of campaigns Tamsin Omond released the following statement:
"Valentine's Day is the perfect to time to stand up [for] everyone's right for love. No country, company, or individual can stop love; all they can do is punish people for that love. To do so - to forbid or criminalize love - is unnatural and cruel, so I am proud that we are standing in solidarity with LGBTQ people and campaigning for equal love."
Proud is right!!
YOU can help raise awareness of their cause by visiting a Lush store in the weeks before Valentine’s Day! The staff will encourage customers to paint pink triangles on their bods to show their support for gay rights.
Additionally, their special Valentine’s products were released yesterday, so you can pick up some of their AH-mazing items for your loved ones no matter WHAT your sexual orientation.
Love is love, y’all!!!
See some of Lush's amazeballs products (below)!
Tags: ad campaigns, anglophilia, banned, beauty buzz, business blitz, equality, gay rights, holidaze, lgbt, lgbt festival, london, lush, russia, valentines day, we believe in love