The fashion world seems to be progressing in leaps and bounds lately!
“For Spring / Summer 2014, MCM voyages to a sanctuary-of-style, introducing discerning global connoisseurs to embark on the latest reverie-inspired campaign entitled “Flower Boys in Paradise”. Inspired by Arcadian utopias dominated by the androgynous and techno-futuristic, the latest collections elucidate gender-normative tensions in design & traditional delineations of style, presenting a first-time 'epicene' collection. Embracing a stylised nature-couture lens, MCM becomes the complete embodiment of a utopian prose where reality and fantasy coexist.”
So in simpler terms, they chose an an androgynous model to be the face of their very first unisex line!!
Brilliant. And beautiful!
See more of the campaign pics (below)!
[Image via MCM.]