The fashion world seems to be progressing in leaps and bounds lately!
While Barneys New York landed upon 17 transgender models for their spring campaign, MCM is taking a similar — yet entirely different — route.
They, too, are embracing the concept of diversity. But instead of using trans models, they chose a well-known androgynous model: Andrej Pejic!
MCM explained on their site why the choice made sense in the context of their Spring/Summer 2014 line, saying:
“For Spring / Summer 2014, MCM voyages to a sanctuary-of-style, introducing discerning global connoisseurs to embark on the latest reverie-inspired campaign entitled “Flower Boys in Paradise”. Inspired by Arcadian utopias dominated by the androgynous and techno-futuristic, the latest collections elucidate gender-normative tensions in design & traditional delineations of style, presenting a first-time 'epicene' collection. Embracing a stylised nature-couture lens, MCM becomes the complete embodiment of a utopian prose where reality and fantasy coexist.”
So in simpler terms, they chose an an androgynous model to be the face of their very first unisex line!!
Brilliant. And beautiful!
See more of the campaign pics (below)!
[Image via MCM.]
Tags: ad campaigns, andrej pejic, epicene collection, fashion smashion, flower boys in paradise, mcm, models, sexless, spring summer 2014, unisex