Australian model Georgina Burke has recently been signed as Torrid’s first-ever face of their brand!
The plus-size retailer debuted the 23-year-old on the cover of their swimwear catalogue, plus in stores and online too.
And she couldn’t have been more thrilled!
Georgina confessed to WWD:
"I kind of freaked. It was just so exciting. A plus-size model going under contract with a brand hasn’t happened for years, and it couldn’t be with a better company."
What better way to make your debut than with a bathing suit spread?!
We think Georgina absolutely killed it with her sultry stare, ferosh poses, and overall fabulosity!
She also explained:
"Sixty-eight percent of women in America are over size 12. Why can't we be put in the magazine as well? Who's to say we aren’t good enough to be in there? What's wrong with putting me as the face of a company or using us [plus-size women] in a magazine or putting us out there in a fashionable way?"
After all, Australian Cosmo featured the gorge Robyn Lawley on their March cover!
May more retailers and mags take note and feature more diverse models!
What do U think???
[Image via Torrid.]
Tags: ad campaigns, australiastic, cover shot, fashion smashion, georgina burke, models, swimsuit catalog, torrid