Next in line to use “real people” over models to promote their clothes: Banana Republic!
And they've landed on a gay couple, which is sorta appropriate considering the phallic shape of their eponymous fruit. Ha!!
Anyway. Nestled in with a handful of other “real” couples and families is one of the cutest same-sex couples in existence: interior designers Nate Berkus and Jeremiah Brent! In case you weren’t aware, Nate’s known for his design work with Oprah while Jeremiah was formerly employed by Rachel Zoe.
The dashing pair poses in multiple amazing pics, and their true love totally shines through!
Trey Laird, the chief creative officer behind the new campaign, explained that the latest ads were meant:
“…to reflect our world and how we live in a true, genuine way. We create messages that sometimes are clever, but often there’s not a lot of reality to them; they feel set up. Letting authenticity be our guide brings a lot of emotion into it.”
Great approach — and one that’s being used more and more of late!
Catherine Sadler, global chief marketing officer at BR added:
“Today, people want to connect with brands that understand who they are. Showcasing true relationships can resonate more deeply.”
Also, as a company based in San Fransisco, Catherine thought it was important to reflect:
“…values of diversity and inclusion we’ve shared since our early days.”
Love the amount of sexual diversity we've been seeing in the fashion world of late.
Keep this stuff coming, people!!
[Image via Banana Republic.]
Tags: ad campaigns, banana republic, fashion smashion, gap, gay couple, gay gay gay, interior designer, jeremiah brent, love line, models, nate berkus, real people