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Banana Republic Goes Gay! If You Love Equality, You'll Smile Over These New Ads!

| Filed under: Gay Gay GayFashion SmashionLove LineModelsAd CampaignsGapNate Berkus

Banana Republic's latest ads star famous gay couple Jeremiah Brent and Nate Berkus!

Next in line to use “real people” over models to promote their clothes: Banana Republic!

And they've landed on a gay couple, which is sorta appropriate considering the phallic shape of their eponymous fruit. Ha!!

Anyway. Nestled in with a handful of other “real” couples and families is one of the cutest same-sex couples in existence: interior designers Nate Berkus and Jeremiah Brent! In case you weren’t aware, Nate’s known for his design work with Oprah while Jeremiah was formerly employed by Rachel Zoe.

The dashing pair poses in multiple amazing pics, and their true love totally shines through!

Trey Laird, the chief creative officer behind the new campaign, explained that the latest ads were meant:

“…to reflect our world and how we live in a true, genuine way. We create messages that sometimes are clever, but often there’s not a lot of reality to them; they feel set up. Letting authenticity be our guide brings a lot of emotion into it.”

Great approach — and one that’s being used more and more of late!

Catherine Sadler, global chief marketing officer at BR added:

“Today, people want to connect with brands that understand who they are. Showcasing true relationships can resonate more deeply.”

Also, as a company based in San Fransisco, Catherine thought it was important to reflect:

“…values of diversity and inclusion we’ve shared since our early days.”

Truly inspiring!!

Love the amount of sexual diversity we've been seeing in the fashion world of late.

Keep this stuff coming, people!!

[Image via Banana Republic.]

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9 comments to “Banana Republic Goes Gay! If You Love Equality, You'll Smile Over These New Ads!”



  1. 1

    I believe in equality. I just don't believe in having it shoved in my face 20 times a day. It's OVERKILL!! Enough already!!



  2. 2

    Super cool, love it!



  3. 3

    So is Banana Republic selling clothes or gay sex? I'm with frusciante…this is total overkill. Used to be, a picture was worth 1,000 words. Nowadays, it has to be explained to us? Is society that stupid or are gays simply bent on shoving it down our throats. Brings the true meaning of tea bagging to mind and I find that offensive.

  4. ms trudy says – reply to this


    4

    nate is far from anything you can refer to as a designer. framing a scarf and putting it on the wall as art is hardly design worthy. his entire staff walked out on him at one time cuz he's such a rude, bitchy queen, cares only about himself and his pitiful little career.

  5. IDONTLIKEYOU says – reply to this


    5

    what I think this means is that gays are going to be around so deal with it and accept it as normal life.

  6. shaygirl1309 says – reply to this


    6

    Re: frusciante – I believe in equality. As a gay person, I just don't believe in heterosexuality being shoved in my face 200 times a day. It's OVERKILL!! Enough already!!

  7. Axle says – reply to this


    7

    Jeremiah? I don't think he is as talented as Nate. Lovely couple anyway.



  8. 8

    Good job, Banana Republic! So when will other companies feature gay couples in their ads? If nearly 10% of people identify themselves as LGBTQ then there should be the same percentage of ads featuring gay people, right? But that is not the case. It's high time for the gay community (and straight allies as well) to STOP giving their MONEY to companies who do NOT believe in equality!



  9. 9

    Used to love them when they first opened a long time ago, but have not shopped there in years now. Prices are too high and the clothes are not original.
    On topic, don't care one way or the other who they use in their ads.