One of the greatest parts of this year’s Oscars was when Ellen DeGeneres decided to order pizza for the A-list audience!
In case you don’t recall, following the delivery Ellen passed around Pharrell Williams’ notorious hat to collect the tip. While most of the stars threw in a couple hundy or whatever they had on them, Lupita Nyong'o could only offer her lip balm!
But that lip balm ended up being worth a lot after all — at least to the company who makes the product!!
Lupita happened to pull out a blue tube of Clarins’ HydraQuench Moisture Replenishing Lip Balm, which immediately went viral under the hashtag #LupitasLipBalm!
Once viewers figured out exactly what her product of choice was, there was a purchasing frenzy that caused the product to:
"…almost [sell] out across the country overnight. We ordered extra stock from Paris."
Since then, the lip balm has completely sold out.
Dayum, Lupita’s unsolicited advertising was probably the best thing that’s happened to Clarins in years!! They ought to PAY the actress for all the business she brought them!
We see a bright and shining future for the star in the beauty business if she ever wants to dabble in that sector.
If YOU want to get on board the #LupitasLipBalm train, you can order a tube online from Clarins’ website for $24…once they get some more in!!
Tags: beauty buzz, clarins, ellen degeneres, gifs, hydraquench moisture replenishing lip balm, lip balm, lupita nyong'o, lupitas lip balm, oscars, sold out