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American Apparel Courts Controversy By Featuring Former Muslim Model Topless In Its Ads

| Filed under: Fashion SmashionAd CampaignsAmerican Apparel

american apparel made in bangladesh

No stranger to controversy, American Apparel has released another salacious ad that's sure to set tongues wagging.

The company's latest marketing involves a Bengali model posing topless and wearing unbuttoned jeans that reveal her turquoise panties, with the words "Made in Bangladesh" emblazoned across her chest.

The model, Maks, was born in Bangladesh but moved to the States when she was only four years old, and since then she's distanced herself from her Muslim upbringing. She's also been working as a manufacturer for American Apparel since 2010.

The story at the bottom of the ad explains why Maks is such a uniquely important part of the many cultures and people that make up Los Angeles, but the ad has sparked debate for being sexist and objectifying.

Critics have also taken issue with the "Made in Bangladesh" tagline that seems to be a swipe at other clothing companies that use poorly compensated workers in places like Bangladesh and India to make their wares, while American Apparel is noted for paying fair wages to its workers in the United States.

Regardless of its message, the ad will surely stir up much dialogue AND traffic for the company.

And that's probably the point!

Check out the NSWF, uncensored version …AFTER THE JUMP!!!

american apparel bangladesh 2

[Image via American Apparel]

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8 comments to “American Apparel Courts Controversy By Featuring Former Muslim Model Topless In Its Ads”



  1. 1

    All these male exec's can think to do is exploit women

  2. Kendall says – reply to this


    2

    At least she has a normal sized body and isn't a human twig….

  3. Aurora Vaughn says – reply to this


    3

    I like the fact that AA uses NORMAL HUMAN BEINGS and not just freaks of nature as models. They have models with cellulite, scars, and no photoshop. its cool.

  4. Aurora Vaughn says – reply to this


    4

    Re: anemov – um, AA have female execs as well. Alot of female employees higher up, fyi.

  5. rabba labba dabba says – reply to this


    5

    that is a very attractive woman.
    Re: Aurora Vaughn – maybe females in general can lose their makeup. Whats the point in "normal" women complaining about models not being real and then faking themselves up with makeup and hair dye? When females call models "fake" its literally pot and kettle.

  6. :þ@ says – reply to this


    6

    Re: rabba labba dabba – what you have said is so true!



  7. 7

    She was "made in Bangladesh " but now fully embraces the worst of American culture? I get that American Apparel does not outsource, and that's great, but why is a female member of their staff topless? Maybe they don't exploit poor workers in third world countries, but they'll exploit an American employee?



  8. 8

    What a nice pair of tatas.