It just wouldn't be Italian Vogue without some envelope pushing!
Remember last month's "tribal" story?
This time, the magazine takes on gory horror movie violence in the cover (above) and editorial for the April issue, which features models Issa Lish and Natalie Westling trying to escape a see-through raincoat-clad killer played by male model Bernd Sassmannhausen.
All the horror movie tropes are there, but many believe that the bloody photos also convey a glamorization of domestic violence against women. And that the magazine is purposefully being provocative to sell more copies.
Regarding that critique, Franca Sozzani, the editor-in-chief of the mag, said:
"The horror of life is bigger than the one that you can see in the movies. This is really a horror show, what we are looking at and what we see every day in every newspaper around the world is how fragile the woman still is today, and how she can be attacked, can be abused, can be killed. We sell the dream because we are a magazine… But at the same time, we can give people the opportunity to have a voice, for awareness. It’s not about provocation, at all."
She has a point, and if the editorial gets people thinking more about the very real and very awful nature of domestic violence, then maybe it's worth it in the end!
Plus, one of the models playing the victims (SPOILER ALERT!) fights back and kills the guy in the end!
Watch the mini movie that accompanies the editorial …AFTER THE JUMP!!!
But on the other hand, this could definitely be seen as something that causes more damage than good.
So you tell us…
Is Vogue Italia Being Effective In Spreading Positive Awareness?
[Image via Steven Meisel/Vogue Italia]
Tags: april 2014, april cover, april issue, cover shot, domestic violence, fashion smashion, franca sozzani, issa lish, natalie westling, spread 'em, steven meisel, vogue