Prepare to empty your cosmetics drawers, ladies!!
Because even though many find it hard to go a day without makeup, that challenge might become easier once this recent study gets out.
Researchers have found that men prefer women wearing LESS makeup!! But how much less? We'll tell you…
A study published in the Quarterly Journal of Experimental Psychology took 44 women, and had them apply makeup as if they were going out for the night. They took photos both before and after makeup, then altered the pics so that each woman was shown wearing 21 varying degrees of makeup.
People were then asked to choose the most attractive version of the person — and the results had a lot of people surprised!!
Turns out both men AND women preferred the photos of the models wearing 40% less makeup than they initially put on.
“Taken together, these results suggest that women are likely wearing cosmetics to appeal to the mistaken preferences of others. These mistaken preferences seem more tied to the perceived expectancies of men, and, to a lesser degree, of women.”
So even if you don’t dare to go bare, it might be more flattering to apply half as much makeup as your instincts tell you to.
And you can now be secure in the scientific fact than men prefer it!!
Check out some of the before, after, and in-between makeup pictures from the study (below)!
Tags: beauty buzz, gifs, love line, makeup, makeup magic!, men prefer women with less makeup, quarterly journal of experimental psychology, research, science!, study