The color red brings up a lot of emotions (Taylor Swift gets it), but a new study has found that they’re not all positive.
The University of Rochester collaborated with Trnava University and Slovak Academy of Sciences to dig deep into how exactly women perceive other women wearing red — and the results were pretty surprising!
Their research showed that the women looking at a picture of another woman wearing red assumed that she was a sexual threat.
Graduate student from the University of Rochester, Adam Pazda, revealed:
"We asked how likely they would be to introduce their boyfriend, and these women were reluctant to leave a man alone with a woman in a red shirt."
The subjects were also shown women wearing white and green, but the researchers came to the conclusion that red was a "sexual receptivity cue and that this perception would be accompanied by rival derogation and intentions to mate-guard."
Based off a prior study in 2008 with male subjects, this time around the researchers conducted three experiments, where the women were asked various questions like, "How interested in sex is she?" after seeing women in white versus red.
But also how financially responsible and how loyal they thought they were to their partners.
While they made no inclination to their finances, the subjects did believe the women in red were more likely to cheat!
Well, we say, who cares? Wear whatever color you damn well please.
Confidence is confidence!
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