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Blake Lively FINALLY Has A Title For Her Lifestyle Blog! The Entity Going Up Against Goop Is Called…

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Watch out, Gwyneth Paltrow!

Blake Lively is attempting to trump your popular blog by protecting her ideas at Preserve!

Seriously.

The much anticipated blog's name might sound a bit confusing (especially considering the speculation that much like Goop, our money won't be preserved), but newly released details from an insider spell it all out:

"Preserve will focus on artisans and products, many hand-made one-of-a-kind items all selected by Blake. Items will be available for purchase through the site. Preserve is all about story-telling through video. Blake will be in some of these videos."

Sounds like a cross between Goop and Lauren Conrad's The Little Market

But we guess we'll just have to wait until Blake's launch (which is apparently happening very soon - as in next week) to get the full scoop on Preserve.

Sounds pretty cool!

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