Considering the starlet is one of E!'s main moneymakers, it almost seems like choice has been made!
BUT there's one other star who would like to join the contenders…
Watch out, Gwyneth Paltrow!
Blake Lively is attempting to trump your popular blog by protecting her ideas at Preserve!
The much anticipated blog's name might sound a bit confusing (especially considering the speculation that much like Goop, our money won't be preserved), but newly released details from an insider spell it all out:
"Preserve will focus on artisans and products, many hand-made one-of-a-kind items all selected by Blake. Items will be available for purchase through the site. Preserve is all about story-telling through video. Blake will be in some of these videos."
Sounds like a cross between Goop and Lauren Conrad's The Little Market…
But we guess we'll just have to wait until Blake's launch (which is apparently happening very soon - as in next week) to get the full scoop on Preserve.
Sounds pretty cool!