Beauty is pain!
Our Monday just got a whole lot better!
Demi Lovato has been announced as the new face of SKECHERS’ global womens footwear campaign!
While the commercial and print shots won’t be launching until later this year, we’re pretty sure they’ll be well worth the wait. Plus, that gives everyone something extra special to look forward to!
"My generation grew up with SKECHERS and now with all of their cool styles and fun colors I'm excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!"
Can we expect some Neon Lights?? HA! But really, we can only imagine all the sass she'll bring to their campaign!
Seriously, she seems like the perfect fit, especially when SKECHERS’ president Michael Greenberg shared:
"With her amazing voice, distinct style, and unique personality, Demi Lovato represents everything we look for in a SKECHERS star. Demi’s talent certifies her position as a pop music superstar as well as a powerful influencer with millions of fans around the globe. We expect her SKECHERS campaign will at the very least match the success and reach that Britney Spears, Christina Aguilera and Carrie Underwood previously brought to our brand."
Only time will tell! Congrats, gurl!