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WTF?? Nine West Apparently Thinks Depicting Women Doing The 'Walk Of Shame' & 'Husband Hunting' Will Sell Shoes!

| Filed under: Icky Icky PooWacky, Tacky & TrueSad SadAd CampaignsShoes! Shoes! Shoes!Crazzzzy

nine west sexist ad campaign

Seriously Nine West???

We've seen some pretty strange and inappropriate advertisements in the past, but this might be one of the strangest yet!

In a bizarre advertising move, Nine West decided to promote their shoes as items perfect for women doing the "walk of shame" and "husband hunting".

It's no surprise that many are calling the ads sexist, and lots of disgruntled Facebook users have left comments on the ads that are along the lines of what one woman wrote:

"Women are hunting success and goals, dreams and visions. Not husbands."

You tell 'em, sista!!

But Nine West's Senior Vice President of Marketing, Erika Szychowki, thinks the ads are fine and that they in fact reflect a modern vernacular.

She stated:

"We have to change the way we talk about occasions because women are modern now and shop for a different reason. ‘Starter husband hunting,’ for example, might once have been called night-on-the-town shoes."

Ummm…

Or maybe it'd be a better angle to depict women doing victory laps or career hunting instead?

Thoughts???

[Image via Nine West.]

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5 comments to “WTF?? Nine West Apparently Thinks Depicting Women Doing The 'Walk Of Shame' & 'Husband Hunting' Will Sell Shoes!”



  1. 1

    WTF??? You call Nine West out for sexism but you promote Nicki Minaj's outrageously misogynistic vidoe? WTF??

  2. Raichu says – reply to this


    2

    Whatever. I buy their shit and I think it's funny. People need to calm down.

  3. kathee smith says – reply to this


    3

    not every girl's dream is to get married, Nine West. This is why I quit my job in advertising. #whoisthetargetdemo? #notme

  4. JJ says – reply to this


    4

    That Erika S (can't bother re typing that frigging name…buy a vowel!) idiot needs to be fired. No one should represent a company in such a disgraceful manner

  5. Shoop! says – reply to this


    5

    Re: JJ

    Amen!!