Suicide is never funny!
According to Urban Outfitters, it will no longer carry Anatomicals, a brand of shampoo which poked fun at the serious topic of suicide. In fact, the brand in question offended SO many people, that the retailer had no choice but to pull the offending merchandise from its shelves.
Related: UO Wants Its Employees To Work For Free!
Here's what has shoppers so upset — not only does the bottle packaging make reference to a popular suicide spot in England called Beachy Head, but it also has a questionable message written on the back of the bottle.
In a cheeky attempt to market shampoo via taking one's own life, the packaging reads:
"Well, I knew it was feeling a little off colour, but I just put that down to the bad dye job. I never knew my once beautiful hair would actually commit suicide by tossing itself off dramatic white cliffs to the rocks below. Now look at me, completely bald. Before it's too late, bring your locks back from a state of complete depression with this conditioning peach shampoo. It's hair heaven here on earth."
Jeez. We can understand why this product has the public up in arms.
One concerned shopper told Buzzfeed News:
"To use suicide as a marketing hook shows a phenomenal level of idiocy. And as for the play on Peachy Head/Beachy Head, to visually represent a place where many people have taken their lives is beyond insensitive to them, their families, and friends."
Well said! Check out other outraged responses (below)!
Luckily for the people who were hurt by the cheap marketing ploy, UO decided to pull the product:
Well, at least Urban rectified it's mistake!
As for the company who caused the controversy to begin with, they've sort of apologized:
"The product has been on sale for a number of years without any complaints. We're probably not going to continue selling the product. That's not to say that we've [bowed] down to a couple of people who have made comments that we don't agree with. So we're not bowing down to a nanny state, that's for sure. But we don't wish to offend anyone, and that's why we have removed it from sale."
Hmm… they don't sound too sorry to us. It's more like, sorry we got caught.
So, what do you think of the product?
[Image via Anatomicals.]
Tags: anatomicals, controversy, urban outfitters