Gwyneth Paltrow is going into the fragrance business, and her first perfume is all natural!
We're not surprised.
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The actress spoke to The Cut about why she worked to make a "non-toxic" scent, explaining that she wanted it to live up to Goop's natural aesthetic.
"From a straight business perspective, fragrance is a very tangible way for somebody to buy a piece of a brand at a good price point. Whenever we've done candle collaborations on Goop, they've sold very, very well.
But for me, it's also very personal. Fragrance is a really important part of my life. This is a way that we can create something that was non-toxic and stay within the ethos of Goop, offering the modern woman a better, cleaner version of a typical scent. But it's complex, romantic, sexy, cozy, and all of these things. It's not just rubbing lavender oil on yourself from the health-food store."
The fragrance itself, called edition 01, is a "sexy church scent," whatever that means, and contains notes of burning wood and incense. It notably doesn't contain any artificial ingredients.
Gwynnie's teenage daughter Apple doesn't seem that into the whole "natural" thing, however: