They keep breaking records, folks!
One Direction surprised the world with the announcement of their upcoming album on Monday, but what was even better was the free giveaway that came along with it!
The boys and their team decided to allow fans to download their song, Fireproof, which is to be featured on their fourth studio album.
The catch? Fireproof was only available for download within 24 hours on 1D's music site.
Well, surprisingly (or not) the news generated 1.1 million downloads of Fireproof!
The Directioners were NOT messing around when they found out about the wonderful gift!
It's pretty unusual for a top band to giveaway a song from their album - especially through their own site and not through a third-party outlet like iTunes!
But it obviously didn't matter because it was the most talked about thing all day!
After the numbers came out, some are even speculating this album could be their fourth consecutive number 1 album!
It wouldn't be surprising if it was!
[Image via Sony Music.]