The way the campaign works is you download the StickBits or WiMO apps and then scan Kate’s (or whomever’s) shirt. This causes money to be taken from your account deposited in the charity’s account. You can also text “KATIE” (or the names of other celebs participating) to 90999 and make a $5 donation.
Said Alicia Keys:
“With the launch of our BUY LIFE campaign, I am confident less people will needlessly have to die because of lack of proper care which means more children will still have parents to raise them and guide them. I’m never more inspired, then when I’m doing this!”
This is really unique concept! Get on board and donate!