Self-proclaimed "eco-geek" Leonardo DiCraprio has co-designed TAG Heuer's stylish men's wrist watch, the Aquaracer 500M, as part of an initiative to raise money in support of two leading environmental organizations, the Natural Resources Defense Council (NRDC) and Green Cross International.
It seems the company was really affected by the actors compassion for the environment.
In making an effort to reduce its carbon footprint, TAG Heuer has signed an agreement to equip the rooftops of its factories with solar panel, beginning construction today through December.
President and CEO of TAG Heuer, Jean-Christophe Babin, said:
“Leonardo visited the factory with an eye on everything that could be done to reduce our energy consumption. His factory visit in La Chaux-de-Fonds turned into an inspiring and creative environmental audit. Leonardo combined his environmental mind with a highly respectful approach toward our staff, making his visit an impactful highlight of TAG Heuer’s 150th anniversary celebration.”
Earlier this year, the actor said in a speech regarding the horology company:
“TAG Heuer is a company that gets it and because TAG Heuer understands that they have a corporate mission, but also a global mission, a mission that is bigger than all of us. TAG Heuer is a company that has taken a stand for what it believes in… And I’m proud to be here today, celebrating a company that is standing up to give back to environmental non profit organizations alongside me.”
We're proud of you too, Leo! Keep up the good work!
[Image via AP Images.]