That's the logic behind doing it, but it might not help those who really need to lose the weight.
U.S. researchers are looking into the benefits of possibly taxing sugary and unhealthy drinks, like soda, in a effort to discourage consumers from buying it. Through their studies, they've learned that taxing 20% on sugary drinks could generate a daily average reduction of 0.7 pounds per household member as well as generate about $1.5 billion per year in U.S. tax revenue. Sounds like a win - win for everyone, right?
Except it isn't! The government would still get its money, but researchers learned that the new tax might not detour as many people as they originally thought.
They discovered that nearly all of the weight losses would be generated from middle-income households. Higher-income groups obviously can afford to pay the tax and thus aren't bother by it, while lower-income people would likely avoid the effects of the tax by purchasing generics, waiting for sales, buying in bulk, and other cost-saving strategies.
So maybe instead of tricking people into not buying soda, we should use more educational methods and help them make better choices when it comes to what they drink.