Does this make iTunes the biggest drug dealer in the world?
According to new research published in Nature Neuroscience by a team of McGill university scientists, listening to good music can "trigger feelings of euphoria" that your brain will want to feel again, similar to using a drug.
Here's what the head scientist on the study Valorie Salimpoor had to say about it:
"If music-induced emotional states can lead to dopamine release, as our findings indicate, it may begin to explain why musical experiences are so valued. These results further speak to why music can be effectively used in rituals, marketing or film to manipulate hedonistic states.
Our findings provide neurochemical evidence that intense emotional responses to music involve ancient reward circuitry and serve as a starting point for more detailed investigations of the biological substrates that underlie abstract forms of pleasure."
We hope TOO many people aren't binging on the new Brit Brit track, now that we know that music is like a drug. Wouldn't want anyone to OD on Britney!
[Image via WENN.]
Tags: brain, brit brit, dopamine, drug dealer, euophoria, itunes, mcgill university, nature neuroscience, research