The British do not have a sense of humor about themselves — or at least they don’t when Burger King bosses insult the way they look!
Burger King’s chief executive, Bernardo Hess, told a group of American students at the University of Chicago that British women are unattractive and English food is “terrible” during a seminar. The next day the University’s newspaper reported what he said — and that’s when people got pissed off.
British women called him sexist and their chefs felt they had been unfairly judged.
Burger released an apology on behalf of Hess:
"Mr Hees apologises if his comment has offended anyone. It… was intended as a humorous anecdote to connect with his audience."
Here’s a piece of advice — don’t insult the citizens of a country that buys your product! Not only is it just rude, but it’s bad for business!
[Image via AP Images.]