Vince McMahon, the chairman and chief executive of WWE, which stands for World Wrestling Entertainment, wants to take the word "Wrestling" out of its name.
Yeah, doesn't make much sense, does it?
Well, according to Vince, he wants to give the company a makeover and plans to expand its business into production, live entertainment, and branding. This means that WWE wouldn't just be about wrestling, but would become a full-fledged entertainment company.
"I think every brand has to re-create itself. I want everyone to look at us in a vastly different way than they have.
No one does television production better than we do, it's damn near the Olympics. We know more about live event touring than anyone in the United States."
No matter what, WWE will still have their core fans so we doubt that a change in the company's name will scare away their audience.
Maybe WWE does need a change though. According to sources, their viewership dropped by 15% in 2010 so a brand makeover could certainly help a boost in the ratings.
[Image via WENN.]