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Study Reveals Consumer Bias In Favor Of Organic Labels

| Filed under: FoodOrganic

Organic labels mislead consumer taste

A study by Cornell University graduate student Jenny Wan-chen has revealed that people have a bias in favor of foods with the organic label, which she calls the "healthy halo".

She offered 144 mall shoppers 2 samples of yogurt, chips and chocolate sandwich cookies — one organic and one "regular" — then asked them to rate the samples for qualities including taste and fat content.

The results?

Shoppers consistently found "organic" to be not only better tasting, but estimated that the organic foods had more fiber, less fat and fewer calories.

Heck, they even admitted to be willing to pay more for them!

What the shoppers weren't aware of is that both samples were organic, so their judgement was simply swayed by the "organic" label.

While this does make customers sound a little stupid, at least it shows a growing interest in purchasing the "healthier" option over any other option.

Of course, cookies aren't healthy no matter how organic they are if you eat too many of them. In the case of obesity, quantity is often more dangerous than quality.

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