While the food industry has rejected government guidelines that prevent companies from marketing junk food to children, they have agreed to implement their own!
That's a step in the right direction at least, right?
A coalition of the biggest food companies – including General Mills, ConAgra and Kellogg – plan to announce the guidelines Thursday which will allow companies to advertise products to children if they meet certain nutritional criteria.
This decision comes after the industry criticized government regulations and nutritional standards as being too broad and would, in effect, limit the marketing of America's favorite foods including yogurts and cereals.
Senator Tom Harkin, a Democrat of Iowa, who was the strongest supporter of nutritional government standards in the food industry, still isn't happy, saying:
"With childhood obesity rates rising, now is the time for all parties to rally around those guidelines and begin implementing them, rather than coming up with competing proposals."
We'll remain optimistic and see this as a sign that these companies really do care about the health of our nation.
One thing the new industry guidelines WON'T be eliminating is the adorable cartoon characters we grew up with.
While the companies will no longer use Tony the Tiger or Buzz the Honey Nut Cheerio's bee in advertisements on television, radio, print, video games or the Internet, they will remain on packaging.