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As we reported last week, a coalition of some of the biggest names in food called The Children's Food and Beverage Advertising Initiative (CFBAI) has developed new guidelines for food marketing to kids.
The guidelines set new limits for sugars, sodium and saturated fats in juices, dairy products, fruits, vegetables, seeds, nuts, main dishes and entrees, causing companies to reformulate roughly one third of products they advertise to kids.
What are some of the new nutritional guidelines companies must abide by? According to sources:
"Most" sweetened cereals will have to have no more than 10 grams of added sugars rather than the current 12 grams that had been the general standard. Another example is canned pastas will have to have 600 mg of sodium or less to be advertised in kids shows, rather than the current CFBAI standard of 750.
Proponents have called the agreement amongst the food industry, "a groundbreaking agreement that will change the landscape of what is advertised to kids by the nation's largest food and beverage companies."
Companies signed on to the new limits include:
Burger King Corp.; Cadbury Adams USA LLC; Campbell Soup Company; The Coca-Cola Company; ConAgra Foods, Inc.; The Dannon Company; General Mills, Inc.; The Hershey Company; Kellogg Company; Kraft Foods Global, Inc.; Mars, Incorporated; McDonald's USA, LLC; Nestlé USA; PepsiCo, Inc.; Post Foods, LLC; Sara Lee Corporation and Unilever United States.
These changes may not be as strict as the government recommended guidelines, we're happy to see big corporations taking responsibility for the effect their products may be having on childhood obesity!
[Image via AP Images.]