Ever wonder why food can look so good on television, but sometimes taste so mediocre in your mouth?
It's all thanks to these guys!
Working out of a small studio in Hoboken, New Jersey, this production company specializes in making food look good on camera.
Over the years, Arf & Company has used expert lighting and cinematography to subconsciously persuade you to buy beer, whipped cream, and restaurant entrees by producing, what they call, "food porn".
In the video above, the crew is working on a commercial for a midwestern casual dinning restaurant chain.
Find out how the right light, the right lens, and a few creative food stylists can make a plate of cold pasta look more appetizing than your favorite, fresh out of the oven, home cooked meal!
Tags: arf and company, cinematography, commercial, dish, entree, food stylist, hoboken, lighting, new jersey, pasta, production, production company