Are you one of the millions of people who think Starbucks' dark roast is a little too dark and bitter?
You're in luck, because Starbucks is going blonde! Blonde roast that is!
"We recognized the unmet consumer need for a super-premium light roast coffee, and our coffee developers went to work to craft a great-tasting, quality lighter roast coffee we are proud to stand behind. This is a significant opportunity for Starbucks to gain a greater share of the brewed coffee market – both in our stores and down the coffee aisle."
So is it worth it? Will it be that much of a chunk of the market?
Actually, check this out:
The company, citing Nielsen research, said that more than 40 percent of U.S. coffee drinkers prefer a lighter-roast coffee. The new product represents a major market opportunity for Starbucks too, as more than 70 percent of total premium coffee sales in grocery stores are of light and medium roast coffee.
Wow. We know that they have some competition from Dunkin' Donuts, McDonalds, and Coffee Bean, but we always thought their favorite board game was Monopoly with how many stores they have in the coffee biz. We had no idea that much of a market was available to take.
Do U prefer light or dark roast?
[Image via AP Images.]