Imagine how much better of a place the world would be if everyone had enough food.
That's what Yoko Ono, the widow of John Lennon, is doing.
As promised, she officially launched her Imagine There's No Hunger campaign on Tuesday in Times Square of New York City.
The event was kicked off by Yoko's first tweet to promote the movement as she stood alongside the President and CEO of Hard Rock International and the Executive Director of the partnering charity organization, WhyHunger. A moment of silence followed, along with the release of white balloons as a tribute to John and Yoko's first full art exhibition together.
The global campaign, running through the end of 2011, is aiming to fight childhood hunger by raising awareness and money.
Fans can show their support for the cause by either texting the word "IMAGINE" to 50555 to donate directly to WhyHunger or they can purchase the campaign's signature limited-edition bracelet at Hard Rock Cafe's around the world!
Check out more pics of Yoko launching the campaign a a Hard Rock Cafe below!
[Image via PNP/WENN.]
Tags: awareness, campaign, global, hard rock cafe, hunger, john lennon, new york city, nyc, times square, widow, wife, worldwide, yoko ono