Out with the old, in with the new!
David Beckham has replaced Jamie Oliver as the face of UK supermarket chain Sainsbury’s for a reported $8 million!
Not a bad way for David to bring home some extra bacon to the Beckham's $165 million empire.
Joining Paralympic swimmer Ellie Simmonds, Beckham will be an ambassador for Sainsbury's Active Kids campaign and promote its sponsorship of the London 2012 Paralympic Games.
As a father of four children, the L.A. Galaxy soccer player was impressed by the company's commitment to kid's health, explaining:
"I know the difference leading a healthier and more active life can make to kids and I have been really impressed with the long-term commitment that Sainsbury’s has made."
Starting November 25th, his UK fans can look forward seeing David's gorgeous face in advertisements before movies at the theater. His American fans will just have to settle for us talking about him all the time. LOLz!
[Image via WENN.]
Tags: chain, children, david beckham, grocery store, kids, millions, paralympics, sainsbury-039s, spokesman, supermarket, uk, united kingdom