Despite already changing the label from reading "100% Blue Agave tequila" to simply "premium Blue Agave tequila," a New York couple is suing the company behind Bethenny Frankel's Skinnygirl Margartias for false advertisement.
Their argument against Beam Global concludes that the tequila included in the bottled margarita is "a lower quality and purity tequila by-product called mixto— essentially a mash of tequila and some unknown additives (rarely organic) which may comprise as much as 49% of the final mixed liquor."
As if offering further proof that the alcoholic beverage does not contain the stated premium tequila, their lawyer added, "100% blue agave is not stuff people mix."
That lawyer and lawsuit do recognize that the Beam team removed the "100%" part from the label, but still aren't happy with even the mention of Blue Agave because, according to them, the "entire marketing campaign, both its advertising and labeling, is based on falsehoods."
This legal action is an amended version of a $10 million class action lawsuit against the drink that started over false claims by the manufacturer that Skinnygirl margarita is "all natural" with "no preservatives."
Beam team calls Christopher Rapcinsky and Erin Baker's lawsuit "frivolous" and maintains their innocence, saying:
"Skinnygirl Margarita is made with premium blue agave tequila and meets the highest quality standards. We will defend our case vigorously, and we are fully confident we will prevail."
We're pretty confident they'll prevail too as long as Skinnygirl contains ANY amount of Blue Agave tequila. Do U think this lawsuit stands a chance in court?
[Image via WENN.]
Tags: beam global, bethenny frankel, blue agave, false advertisement, lawsuit, margarita, new york, skinnygirl margarita, tequila