And that's a record, folks!
The average Superbowl ad this year went for $3.5 MILLION dollars, and that's for just a 30 second spot! That's about $116,666.67 a SECOND.
The top ad went for $4 million as the spots ran out — as they do every year! This just proves how important advertising still is for sports, live sports, and tv in general.
And it makes sense, too: last year there was a record 111 million viewers. If you can reach that many people in 30 seconds, AND have a clever enough commercial that will have people talking and rewatching online the next day… well, $117,000 dollars a second still sounds a little crazy! But hey, it must really be worth it!
Will U be watching??
[Image via AP Images.]