As Linsanity continues to grow, so does the interest from thousands of companies looking for a global spokesperson.
Since becoming a starting point guard for the New York Knicks, Jeremy Lin has become the most popular Asian-American athlete on the planet and his agent has more offers than he can count from companies looking to sign Lin to a lucrative endorsement deal.
Despite all the offers, the NBA star is playing it cool, as a source explained:
“Jeremy doesn’t want to jump into anything. He wants to sit back and wait and see what suits him. He’s not looking for the quick money. The deals have to be right.”
Instead of jumping on a deal worth millions, he's focusing on getting the right team together that is capable of guiding his career throughout all of this Linsanity, as another source commented:
"There’s been so much interest, and so many people reaching out, it is overwhelming. They’re working to build a team to handle all this, and hiring marketing and p.r. executives. He has met with IMG.”
Although there are endless opportunities for the young player, he's looking to represent brands that fit his clean image, but don't expect to see him on billboards too soon.
“These kinds of deals can take a year,” said one source. “They take forever to negotiate.”
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Tags: agent, companies, endorsement deals, jeremy lin, knicks, marketing, nba, new york, sponsorship