This is incredibly brave!
[Image via Ivan Nikolov/Andres Otero/WENN.]
This is SO awesome!!!
Thanks to a tweet from Tim Burgess of the band The Charlatans, Kelloggs has created a cereal that can only be described as Totes Amazeballs! Mostly because it's literally called Totes Amazeballs, but it's also totes amazeballs that they actually made this!
The legend of Totes Amazeballs cereal began when Tim shared his incredible idea with Kelloggs as a joke, but then they got in touch with him and actually developed it.
Basing the blend of flavors off of the musicians love for Rocky Road ice cream, Kelloggs mixed Coco Pops Rocks, marshmallows, shortbread pieces and raisins to create the original cereal. Tim explained the process by saying:
“I was thinking it'd be cool to come up with a breakfast cereal - I heard someone use the expression Totes Amazeballs and it sounded like something from Charlie and the Chocolate Factory - I sent a cheeky tweet saying I'd invented a new cereal and that Kellogg's were interested! But within an hour they'd got in touch. They'd done something for [DJ] Calvin Harris a while back and so we came up with something.”
The cereal company only made one box, exclusively for Tim, but rumor has it that they are considering expanding the availability, as a spokeswoman commented:
"We only had one box of Totes Amazeballs made which was sent to Tim. However we are now getting inundated with tweets from his fans saying they want it.”
Would U want to eat Kelloggs Totes Amazeballs cereal?