In the past, video games have been marketed to a very specific demographic (consisting mostly of teenage boys and former teenage boys who have grown into man-children), but that is all changing thanks, in part, to the introduction of Nintendo's revolutionary Wii Fit in 2008!
Now games like Zumba Fitness Rush (released last Friday) are hitting the market and although the fitness-oriented titles aren't "gamer" favorites, they are still selling millions of copies to an audience who has been longing for a game that doesn't involve blowing shizz up!
Tim Woodley, the Head of Global Brand for the company behind Zumba Fitness, explains the rising popularity of the non-gamer game by saying:
"There is very little overlap between the “core” gamer demographic and the Zumba Fitness target audience. Zumba Fitness the video game is for Zumba Fitness fans and fitness enthusiasts […] The overlap between people who play games and people who want to participate in Zumba is very slim.
Secondly, Zumba’s target audience is predominantly female, who traditionally (although, it must be stressed, not exclusively) under-index against the core gamer profile. Thirdly, the gameplay mechanic of Zumba and other fitness products, that of motion-controlled inputs, are specifically designed to be accessible to an audience unfamiliar with the otherwise complicated controller-based input methods of 'core' games."
We always thought video games had A LOT more potential than distracting kids from their homework and it's awesome that it is finally being realized!
Check out the trailer for Zumba Fitness Rush above and let us know if U are a fan of motion-sensoring video games that encourage users to get up and move!