Ento, a start-up company in London, wants to turn people's reaction from "yuck" to "yum" when it comes to eating insects.
Since "global food demand is accelerating and agricultural productivity can not keep up," Ento wants to introduce edible insects into the mainstream in an effort to make the planet more sustainable.
In a video explaining their purpose and plan of action, the company points out that insects are not only high in protein and low in fat, but that "over 2 billion people enjoy edible insects on a regular basis already." Basically, the only thing holding us back from adopting this source of food is a cultural bias.
We imagine most people reading this have never imagined eating insects, but neither did the people who were asked to try a sample in the video above. Much to their surprise (and after a long hesitation), they seemed pretty satisfied after eating a little bugger.
"It's actually quite tasty," one taste tester quipped after swallowing one, while another compared the taste to "breaded chicken."
If they can make insects taste good, we're not totally opposed to this, but like U, we're very skeptical this could ever become popular in American society. Ha!
Check out the video above and decide for yourself if you think we should be eating more insects instead of beef!