Home Videos Photos
PerezHilton CocoPerez 1D Boobs! Amber Rose PerezTV Contact Perez

New Offensive Equinox Ad Bound To Start Controversy

| Filed under: Wacky, Tacky & TrueSad SadFitnessGym Time

skinny fat equinox

Equinox, a luxury gym brand, is known for thinking outside the box of the usual fitness ads by adding some glitz and glam, but their latest may do more harm than good.

The company's latest print ad (above) displays a skinny model's body being most covered by a giant red dot that asks, "Are you skinny fat?"

Skinny fat is referring to fat that is deposited in deeper tissues and organs like the liver, which can still lead to health problems like type 2 diabetes and heart disease.

We're not quite sure if that's entirely what the ad is implying though. As sources have pointed out, the woman in the picture "hides her limbs behind a giant red circle. She seems ashamed, hardly displaying the self-confidence advertisers have strained to associate with such lithe people."

We are inclined to agree with that assessment. What is the point of this ad? To make thin women, who are already berated with images of what their body "should" look like in every aspect of the media, to feel as if their figure needs fixing?

We are totally for everyone — regardless of shape, weight, or size — to participate in regular physical activity, but we don't like this ad's judgmental tone. Do U?

Tags: , , , , , , ,

Email this  »
All The Times Zayn Had Trouble Adjusting To The Spotlight!
Controversial Fashion Figures: Dolce & Gabbana, John Galliano, Coco Chanel, And More!
Celebrities Who Love To Waist Train!
10 Celebrities Who Were Behind The Wheel In Deadly Car Crashes
It's Lauren Conrad's Birthday And She Can Cry If She Wants To!
The Evolution Of Jennifer Lopez's Sexy Six-Pack Abs!

Comments are closed.